Unspun
Creative Editor
“The future of fashion manufacturing.”
Defined and wrote the Unspun brand voice across all platforms: web, product, social, newsletters, and retail. Co-led creative concepts for quarterly campaigns. Led press efforts and landed publications in Vogue, WWD, TIME, Sourcing Journal, and more. Applied for national awards and won TIME Best Invention 2019 and The SF Design Week Award. Collaborated on ambassador and influencer partnerships. Assisted as a brand evangelist, creative lead, and moderator during events and photoshoots.
Interact Brands
Creative Director of Copy
Clients
Hot Pockets, MadeGood, Life Cuisine, Evol, etc.
Scope
Copy and direction for sustainability, brand books, and products. Defining tone of voice, brand identity, and naming systems.
RAZE
Creative Director of Copy
Now a perfumery, during COVID, Raze was known as “the world's most effective photocatalyst” disinfectant spray in Hong Kong. With their team, I led brand campaigns and collaborations that were implemented in brick and motor stores, pop-up locations, and urban settings; I also wrote copy across platforms including brand and pitch decks, press releases, and social media.
Danone
Brand Storytelling Strategist and Copywriter
Strategized and wrote foundational brand components as part of the Brand Purpose Team, including naming systems, identity decks, manifestos, product descriptions, advertisement scripts, and tone of voice definitions.